Market insights and analysis

How dynamic, risk-managed investment solutions are performing in the current market environment

3rd Quarter | 2021

Market insights and analysis

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Updates on how dynamic, risk-managed investment solutions are performing in the current market environment.

The “Easy Button” is for real

It seemed like magic. Push the little red button and it transformed your life. That was the message of an early 2000s marketing campaign from Staples. I loved the thought of it. One touch, no further work or involvement, and your problems were solved.

It was over 30 years ago. I sat in a pew in a little church on the village green of Franklin, Michigan. It was the usual Sunday service, but I was stirred by the sermon from a minister who was still relatively new to me.